No idea where to start with keywords
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In addition to using keyword tools, you can also look up your most successful competitors and look at their keywords.
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You got to be kidding me! a thing like this exists! I am new to SeoMoz, earlier I was actually measuring all those metrics to measure competition and opposition factors and what not in SERPs, it used to take me ages to do the things i just did in few clicks a minute back... many thanks!