Link building - changed time-frames

[jotham2]

Could be that page received rankings initially because content was so fresh. When algorithm determined that fresh was all you had, that people weren't sharing your page frequently to the point of virality, that fresh wore off quickly and the page disappeared from SERPs (as it should).

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[sesertin]

You need unique content. If content is copied than all other efforts are wothless

[Bartell]

I agree with Zsolt, you really need unique content.

Think about it this way: if google has two copies of the same document why would it save both copies? What additional benefit would it provide to searchers?

People that go to your website don't read HTML5, they read the content on your page and Google's #1 concern is helping people find great content.

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[sesertin]

70-30 is good as well, but the more unique the better. I won't save my time on this.

[KeriMorgret]

Hi Zsolt,

I'd love to hear more about your experience and references in determining the right amount of original content versus copied content.

Kirill, unique content is important. When you are saying the content is not unique, are you saying it is copied on other parts of your sites, or that it is copied from other sites online? Make sure that you're not violating any copyright laws with your content.

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[sesertin]

I was trying to say that if there are some snippets repeated or copied from other sites or pages that is not considered a duplicate content. I think that if 30% of content is copied than it is not duplicate, however I did not invastigate the exact amount where google starts to consider your page duplicate. Did I say something wrong?

[KeriMorgret]

Hi Kirill,

You're going to have a hard time ranking if your content isn't original and you don't have a real good reason for visitors to come to your site. You'll want to add your own information and rewrite the manufacturer's description. Give Google a good reason to show your site in search results, and give value to your visitors.

[KeriMorgret]

Zsolt, I am both an associate here trying to make sure that people who ask questions get the best answers, and a person who wants to learn. When a number is thrown out as "x is OK", I'm always interested in learning more about how that recommendation came about, as it can help me learn from the experience of others, or from a statement from Google that I may have missed. I do get worried when numbers are thrown out without any context or other details and someone may treat them as gospel because it was published on the SEOmoz domain.

[TechMama]

I apologize for the bluntness, but that is categorically false.  Google absolutely punishes sites for 'bad neighborhood' affiliations through back links.  You can find many instances on the SEO boards of this occurring.  We actually report spam sites through GWT that link to us about once per month due to a prior penalty that occurred this way.

And no, it is not 'Fair' but who ever said Google cared?