Additional links + Sinking DA

[catherine-279388]

Hello from a tired SEO

I slept badly last night when I discovered last evening our Domain Authority had slumped.  I've found that my client is now receiving followed backlinks from links placed in the footers of two good quality/related sites.

My question is should I ignore the reduction and keep link building around these - or - should I ask for these links to be removed?

Another factor in the mix is we have gone from about 300 links to 600 in a month.  I have been working hard on our blog and site content with feeds to technorati.

Any advice for a tired novice would be greatly appreciated. Thanks!

[Wayne76]

Hi there, Catherine!

What about your traffic? Have you seen any reduction in organic since the "slump"? This might tell you a bit more than your Domain Authority (DA). (Not dismissing DA by any means, but sometimes it's not a clear-cut indicator of how well/poor you're doing in the SERPs.)

I wouldn't remove the footer links if the sites are reputable and its done in an honest/non-spammy fashion. I'm sure you can look at it and determine if it's "creepy" or not Keep in mind though, footer links are certainly not given the weight they perhaps once carried! Also, if you're asking whether or not to keep building links from the same two sites, my suggestion would be to set your sights on different domains.

[catherine-279388]

Thanks Wayne Stats on organic keywords keep going up.  And I'm thinking of links from other sites (following the trail or my competitors).

Thank your for the reassurance - it's very hard learning this job on ones own sometimes, particularly when the unexpected happens.  That's happened to me twice this week and it's unnerving

Yours sincerely

Catherine

[Wayne76]

Sounds like you might be sweating a bit too much.

Also sounds like you're thinking with the right intentions: keep close tabs on your competitors; eek out the links that they have garnered from "good neighborhoods" and make sure you're using best practices with regard to anchor text.

I can tell you from experience, if you continue to stress over the "unexpected" in the SEO world, you may find yourself drooling into a paper cup at your local mental health facility!   It's actually what most of us (the good ones, anyway!) thrive on with regard to SEO: THE RAPID CHANGE!

The entire premise of SEO, at least for me, has been about rolling with the tide and realizing you'll never be ahead of the curve, or even caught up. It sounds as if you aren't a coder, etc., so just do your best to recognize the standards and best practices set forth in Webmaster Guidelines, and you're going to be ok.

Now, quit losing sleep

[catherine-279388]

Ok I'll chill - don't like the idea about the paper cup!

You're a star!

Thanks

Catherine

[randfish]

Hi Catherine - Wayne's responses were great, but I just wanted to jump in with another voice.

I'd say that if you think the links are actively hurting you in Google/Bing or could be perceived by someone on the search quality/webspam team as manipulative, go ahead and get rid of them. But, if they're editorial links that send you traffic or are just good in quality, don't sweat it!

Remember also that we just updated the PA/DA models - discussed here - http://www.seomoz.org/blog/introducing-seomoz-updated-page-authority-and-domain-authority - which might be responsible for the scoring changes.

[catherine-279388]

Hi Rand

I nearly fell off my chair when I saw your face on this answer!

You've probably grasped that I am a struggling novice working on her own.  The only thing that got me through Wednesday night was the thought that I could ask for help in the morning.  I'm pretty sure that the additional links are not detrimental and that (having read the PA/DA link) the score we now have is a fairer reflection on our true DA.

I've set up our social profiles, established a blog and content strategy, followed all the 'make it readable advice' and am now doing the reaching out to other bloggers method you suggested.  (I've even got one genuine backlink to our piece on Finnish Digger Sitters) that was a proud day http://socialmedianordic.com/author/ingeborgv/page/2/.

My initial job with an old school SEO was a far cry from what I'm learning now.  Your site is awesome, I really can't thank you enough.

Catherine

[randfish]

That is fantastic to hear! So glad we could be helpful. Congrats on getting off the ground; the first steps are the hardest ones. Thrilled to have you here at Moz

[catherine-279388]

Thanks Rand, I needed that.  I've just been informed by my son's school that the council want to withdraw his funding - the UK is pretty dire at the moment.  He has SEN.  Still puts things in prospective.