"Links" page Value?

[DigitalJungle]

I was wondering, Is there any value in these days to advice clients to create LINK US or LINKS page with bunch of reciprocal links on it and  solely for link exchange, I remember reading somewhere that, it is little useless in terms for ranking nowadays?

Am I right? Thanks!

[SimonCullum]

Hi Matthew, you are quite right, there is little to be gained by this.

Only provide a link out to another website where it benefits your visitors from visiting that other site. Links out are good, but not as a part of a link exchange, that can actually be poor for your SEO efforts.

Always think of the user experience first and foremost, that way, the SEO you do will be ethical and beneficial, you'll gain more that way.

Regards,

Simon

[SimonCullum]

Thanks for thumbing down, was a duplicate caused by the iPad and can't delete it! Not my fault.