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As you are running AdWords, the reason your ad isn't showing up will depend on several factors. The main factors why your business isn't showing up on those keywords are: Improper configuration on the ad, not including the targeted keywords CTR %: The higher the CTR, the better the ad quality and the higher the chances that it shows Lower bid: Other businesses might be paying more for the ad space and so their ad shows more Relevancy: If your ad and your landing page are relevant and optimized for the targeted keyword, there is a higher chance for it to show up. Landing page experience (Based on several factors like bounce rate, time on page, ctr, etc.) If you are directing all of the ads to your homepage, then you might want to create some landing pages for those keywords where your ad doesn't show up, and it should be increasing the rank. On the other side, for your business listing to rank higher, it will depend mainly on: Keyword relevancy Location: The closer to the user, the better Local citations Number of (positive) reviews So, apply the needed optimization and you should see your business listing slowly get higher on the SERP. Daniel Rika - Dalerio Consulting https://dalerioconsulting.com/ info@dalerioconsulting.com

In this case you would do well to read this documentation: https://moz.com/help/moz-procedures/crawlers/rogerbot This forum sees a lot of general SEO queries and is a bit of a broader community, not just for Moz products (though we do see lots of Moz product questions as well!) Can you just deploy Meta no-index through the HTTP header instead of through the HTML? https://yoast.com/x-robots-tag-play/

As long as you are inserting the canonical tag and pointing to the right URL, then there shouldn't be any issue with the additional attributes. As long as the attributes don't affect Google, then it should safely ignore them. You can try some A/B testing if you wish, but in other cases of adding attributes, Google just applies the tags that it recognises/reads. Daniel Rika - Dalerio Consulting https://dalerioconsulting.com/ info@dalerioconsulting.com

Generally speaking, unless your site has a very high Domain Authority, then it will be very difficult to rank on the first page without building some external backlinks. Internal backlinks alone won't be enough to take your site's pages on the first page of the Google results for the targeted keyword. Also, in regards to internal links, don't forget to cross-link within the article. If one of the pages is referenced on another page, then you can put a link to that. Take the very good example of Wikipedia's internal linking to master it. However, don't overdo the internal links or you might raise some flags. After building more quality external backlinks for your pages, you should be able to see your pages slowly grow in rank and help increase your Domain Authority. Daniel Rika - Dalerio Consulting https://dalerioconsulting.com/ info@dalerioconsulting.com

It depends on where the URLs are getting the traffic from. If the traffic is coming from clicks on the sites where the backlinks are located, then you're good. If the traffic is coming from google searches, then it will depend on a case-to-case basis, but generally what will happen is that some of the rank of the pages with the canonical tag will be transferred to the page where the canonical tag is directed to, and while their google traffic might decrease, the traffic for the main page should increase.

I try to structure the meta description to describe what is on the landing page in a way to encourage click-throughs under the max-constraint.  If you are shorter, no biggie! Good luck

Hi there! Our machine learning model identified 27 common features among the millions of banned or penalized sites in the data we fed it. 8. Phone Number Present Spam sites rarely have real phone numbers present on their pages.    10. Email Address Present Email addresses are almost never present on spam sites.  It's recommended to have these but it doesn't explicitly it needs to be on the contact page. You can read more about Spam Score on our Help Hub - including an awesome video that explains how to use the score as well as the factors we use to calculate the score. If you have any further questions, please email us at help@moz.com.

Hi Justin, So sorry you were unwell and I hope you're feeling better. I'm afraid I'm not quite understanding your follow-up regarding citations. Your initial question was about use of DBAs. If you have a second question, please share a few more details and I'm happy to keep chatting!

Hi Sean Ginnaw, But Accounding To Moz Keyword Appear In Top Level Domain Its Matter In Ranking. https://moz.com/learn/seo/domain

Hi Ken, While you might be able to not see any issues with this when you would implement it I would say it's far from recommended. In the end, you're basically then telling Google that all internal links can also not be followed. So if you would, in the blog post, link to other internal sources you wouldn't pass any value around from there either. Martijn.

Hey there John, Great question! So, Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power. To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message! To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links. In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics. Then you also want to look at your off-site SEO and building more links more links to your site. There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation. Here is a great video by our founder Rand which goes over some easy link building tactics to get you started. Let us know if we can help with anything else!

For a proper hreflang implementation, the canonical of each page has to point to itself in addition to referencing the other pages that have the same content in a different language. Otherwise, the implementation would be wrong

Thanks!