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Hey Cornelius, It's a very vast topic but in a nutshell, Web 3.0 or "Semantic Web" means to get the best results on a query that matches with user intent. Check out these posts on Semantic Web that will give you the clearer picture of it: https://moz.com/blog/semantic-seo-questions http://www.seobythesea.com/2014/11/early-days-semantic-web/ Hope this helps! Umar

As per the previous two points, please do not look into using back link services, in the long run they are simply going to do you more harm than good. So avoid like the plague. Try to focus on generating genuine relationships and create rich content that is tailored to your user base. If you create great engaging content you will inevitably start to gather naturally earned links which is what it is now all about!

Hi Oksana, I would start with analysing google SERP for the specific long tail keyword you want to rank for. This gives you a proper understanding of what the actual user intention is or rather what answer they are looking for. This insights give you a much better idea of how to properly use the (long tail) keyword you want to rank for. I'm quite confident this 3 guides can help you out: https://moz.com/blog/keywords-to-concepts https://moz.com/blog/7-advanced-seo-concepts https://moz.com/blog/on-page-topic-seo Generally speaking I would not focus to much on the keyword itself, but use it as a starting point, where you gonna build a topic around. Regarding the 4-5 pages you have: Use keywords wisely by building complementary pages with related topics/aspects rather than substitution pages with similar/same topics/aspects as you might run risk, to self cannibalize your efforts. Hope this helps M

Thank you Umar for that detailed answer with all the great rescources!

Hey E, Yes, Google considered these two URLs separately. Usually the "/" indicates that, it is a directory and the URL without "/" denotes a file. It's better to put a 301 redirect to the appropriate page to avoid any problem. Checkout what Google recommends on this topic: http://googlewebmastercentral.blogspot.com/2010/04/to-slash-or-not-to-slash.html Hope this helps! Umar

Hmm, $200 a month is a pretty small budget. In your client's market, it is a really small budget! His competitors are almost certainly spending 5, 7 or 10 x more than than that a month. Look at a respected service like LocalSpark (https://www.whitespark.ca/localspark-local-seo-service) Average budget for them is about $1500 a month, with a proviso that they may need to charge more if warranted. What can you do for $200 a month? Perhaps offer him a couple of consulting hours once a month to give him ideas for things he should then undertake himself? From personal experience, I wouldn't even begin to offer implementation at that price point, unless it was writing maybe one blog post a month for him, which just isn't going to get him far in that market. So, maybe you can be his ideas man for that budget ... or maybe he'd better go on EGOL's diet and save up some money to be able to take a better approach in future.

If you want an image to rank high for a certain keyword, we would suggest updating the "alt" with logical keywords. Don't stuff it with keywords, think of it as what you would like to show if the image wasn't available. Think of it as images for people who can't see, if you were going to describe the image what would you say.

Hey Garth, These are all great options listed, and I'm sure there are more that you can explore (don't forget Gemini, Yahoo's native advertising platform). I would like to briefly touch though on the part of your post where you mentioned that Google is too expensive. Do you have an experienced person managing your PPC efforts? There are many things that could be contributing to the expense of your Google campaign. If you haven't looked into having a third party review your campaigns, I would highly recommend it. (but don't have Google look, they just want you to spend more money.)

Agree with Umar regarding your speed question. I guess the only other thing you could do is check the forums for questions and concerns raised regarding the theme speed. You'd have to read thru them carefully though to make sure any issues raised are theme related and not something else. As to your second question, you might find this article helpful - https://yoast.com/wordpress-seo-plugin-theme-integration-guide/. It's Yoast's explanation of how to pick a theme that can be optimized.

Very helpful as well --- thanks so much :).

Hey David, Yes, totally get where you are coming from on this, and agree that there is still a small edge in keyword domains. I predict that's one of those signals that is diminishing over time and may one day hold little power, so for me, I'd advised starting with a branded domain, planning to WIN now and in the future

Those pages will need to be recreated and then have a 301 redirect placed on them directing all existing authority to be passed onto the newly created city targeted pages. I suggest pulling the data before the redesign that shows how much traffic was being sent to those pages that were killed and showing this to your client. Doing this should help them see that whoever suggested killing those pages in the redesign shouldn't be making decisions. Once you've 301'd the old pages, that are showing 404's, to the new city targeted pages go into Webmaster Tools and submit them to be indexed/crawled right away.

Great answer!

Ok yes.  Thank you!  All makes sense. Long term we'd love to have people landing on the notebook page for the appropriate search term.  It would make a nicer customer journey, and the user would feel like they were 'in the right place'. But short term as you say, we'll focus on what's ranking and go with that momentum. Thanks again! Isaac.

Before deciding not to do a 301 redirect you may want to check how much traffic volume you get from these pages. If it's not significant and for some reason you're unwilling to do a 301 redirect, I would suggest trying to get the actual links going to those pages changed to your new events page. Also you should submit your new events page to those who linked to your old events page to see if you can get link equity flowing to your new page.

I wouldn't recommend this approach. You definitely won't get penalized but you'll hurt your domain authority. Subdomains are treated by Google as different websites (here's a great Whiteboard Friday about it) so by creating a subdomain instead of a folder you're diluting your "potential". The better approach for your situation is create folders with geo specific locations and high performing/volume keywords. An example of this would be www.domainname.com/city-stateabbreviation-keyword (http://bestdefensega.com/woodstock-ga-lawyers or better yet use more "intent specific" long-tailed keywords like http://bestdefensega.com/woodstock-ga-lawyer-services ) This way when your geo specific pages get recognition from Google (whether through user data, link equity, etc.) it's not being diluted, it's full "potential" is given to your root domain which will help boost all of your pages. Hopefully this helps! -Jacob

Moz needs to be correct / up to date in order to push the correct data to aggregators.

I found http://litextension.com/woocommerce-migration-tool/bigcommerce-to-woocommerce.html allows to migrate products and categories SEO URLs and migrate 301 SEO URLs of categories and products. It can a solution to keep ranking power.

Agreed. It's hard to tell how the site is set up from the description.