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Big discrepancies between pages in Google's index and pages in sitemap
Take a look at the pages that are indexed. Chances are that since it is a cart or CMS-based site, you just need to use robots.txt to block out some areas you don't want indexed. You also need to look at your indexed pages, to see if any of them are duplicates, meaning you have 2 or more url's that display the same content. "It's an ecommerce site but i can't see any issues with duplicate content - they employ a very good canonical tag strategy. Could it be that Google has decided to ignore the canonical tag? " Could be that your cms or cart is not forwarding all the pages to the canonical version. Again, check to see if you can access multiple versions of the same page. Ecom and CMS sites always have these types of errors if you dont keep a close eye on the URL's since they are database driven, vs static HTML. Look for www or non-www versions of pages, url's with and without index.php, etc. Once you target what the offending url's are, use redirects to forward them to the proper and search engine friendly version.
Intermediate & Advanced SEO | | David-Kley0 -
Mobile & desktop pages
I would love to see any of it you are willing to share. I am not saying in any way it is an absolute (what is in SEO?), I just worry over not indexing a page for mobile. Best
Technical SEO Issues | | RobertFisher0 -
Google Blogger Intergration, any SEO benefit?
blogger has been overused by spammers and if you want a blog with seo benefit it should really be under a domain folder for your site. Even if your site is not php you can make this happen.
Technical SEO Issues | | irvingw0 -
Conversion Tracking Emails?
You can track conversions in Google Analytics as others have mentioned here. But if you want to track the source of any particular individual email, then Google Analytics alone is not ideal. Here are some options - 1. Capture visitor data using the GA cookie and pass it along with each form submission. This is against GA's TOS so do it at your own risk but here is a blog post telling you how to do it - http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/. (The author of this blog post actually works for Google Analytics so it's kinda funny he tells you how to break their TOS...) 2. Use a contact form that automatically tracks conversions for leads, such as Convertable - (full disclosure - I'm a co-founder of Convertable but it solves the issue you are having). You can also try other similar paid services like HubSpot, Salesforce, BestContactForm.com, etc.
Online Marketing Tools | | StreamlineMetrics0 -
Is it advisable to remove "category" from slug?
I would like some info around this for e-commerce sites. My sites currently have .co.uk/brand/armani-jeans but would it be better to just be .co.uk/armani-jens/? And a product type has co.uk/product-category/footwear/trainers/, would this be better servers as .co.uk/footwear/trainers? Thanks and sorry to jump in on this topic.
On-Page / Site Optimization | | YNWA0 -
Tags vs. Categories? What should I use?
Hi Shalin, Good news: you can do both! Assuming that it would allow you to segment content in a meaningful way for users. If tags won't make things better for users, I'd just go with categories for the sake of simplicity. But if it is useful for users, I'd do the following: Use categories as the primary method of organizing content, then leverage tags to provide further definition. But, here's the catch: as others have correctly noted, tag pages have the potential to produce thin content, so I'd recommend applying a noindex meta tag to all tag pages, as well as excluding it in the robots.txt file. If you're using one of the popular CMS platforms, like Wordpress, this should be fairly easy to do. This method provides the best of both worlds. You provide more ways for users to filter down to content they'd like to see and it's SEO-friendly because the tag pages--which may produce thin, duplicative content--are excluded from the index and crawl, and, therefore, should not present any SEO issues.
On-Page / Site Optimization | | trung.ngo0 -
Twitter Cards
The way Google look in to links and anchor texts is different than how they see and measure your social media score. If the tweet is good with nothing optimized in it, it will get lots and lots of shares and retweets, where as a completely optimized tweet failed to create a buzz in the arena. I believe when using twitter or any other social network just think about people instead of Google, algorithms or machine and this way thing will get natural automatically and you will see the buzz you was ideally looking from your social efforts.
Whiteboard Friday | | MoosaHemani0 -
Image naming best practices?
1. Name the image what is showing in the picture 2. Describe briefly what the picture is or what it means in alt text 3. Make sure to allow your images folder to be crawled in robots.txt. It would be a shame to go through all that work and have the image folder blocked 4. Mark up your images with schema: http://schema.org/ImageObject
On-Page / Site Optimization | | David-Kley0 -
How do I tell if competitor's links are good?
Index status, Pagerank, DA, Moz Trust, Social Engagement, Alexa, etc. There are tons of possible variables but the standard for a "good" site would vary by industry. Honestly, you are better off manually looking through all of the links and determining whether a site is 1) indexed in google 2) not filled with spam 3) related to your website (that goes for directories and low DA sites as well) Rule of thumb: if you think it might be a bad link, it probably is.
Intermediate & Advanced SEO | | OlegKorneitchouk0 -
Are three Adsense ads on a long page a negative for search ranking?
If your ads negatively affect the users experience, then yes it could hurt your page interaction. What you are describing sounds very conservative, and I doubt it affects your page at all. Even if you had more ads, as long as they are out of the way and do not intrude on the user you should be fine. Ads do not affect your page rank or position in any way. If that was the case, plenty of sites would be non-existent.
On-Page / Site Optimization | | David-Kley0 -
How do you treat http/https and slashes at the end of a site?
Hi Tiffany, There is a difference between all of these URLs, as far as Google is concerned. If a URL has any one characters different to another, Google considers it to be different. This is true even if the pages each URL loads are exactly the same. For all of these URLs, you should choose one that you consider to be the "proper" URL. Call this the "canonical" URL - the correct version. There is no gold standard for which versions you should choose, besides for one, which I'll get into later: https://www.abc.com/ is realistically not better or worse than http://abc.com/. However, you might have a good reason why the entire site should be on HTTPS URLs, i.e. on secured as opposed to unsecured URLs. Some people choose to not use the "version" of their site that loads with "www" - again, there is no benefit or detriment either way. For the abc.com/blog/ example, the general rule is that **if more content site beneath the /blog/ subfolder, the URL should have a trailing slash. **If "/blog is just a page with nothing housed beneath it (i.e. there are no pages like www.abc.com/blog/2014/post.html), then you can leave the trailing slash off if you like. No matter which versions you choose, all alternative versions should be 301 redirected to the canonical version (the one you chose as your preference). If you choose http://www.abc.com/ and someone types in https://abc.com/, they should be 301 redirected to http://www.abc.com/. The other option is to place the canonical tag on each "alternative" version, pointing to the canonical URL of that page. This means that https://abc.com/, etc. load, but the canonical tag tells Google that the primary version is not on this URL, but on the one you specify in the tag. This is quite easy to do: each URL will be pulling its content from the same file (that is, there are not usually two files for the home page, one populating www.abc.com and one populating http://abc.com - it is the same file being displayed on different URLs). As such, that one file needs to have the canonical tag indicating your desired canonical URL. Each page requires its own canonical tag, indicating the desired URL. 301 redirection to the canonical URLs is the traditional way of getting this done. Cheers, Jane
On-Page / Site Optimization | | JaneCopland0 -
Can you track calls generated from your facebook page?
It really isn't that important, we are brick and mortar (law firm actually) and are launching kind of a social grand opening in the next month, so I was just curious to see if our FB page started generating any direct conversions. You are right about tracking a different phone number, I have worked really hard to make our web presence consistent and do not want to jeopardize that in any way. Thanks everyone for your feedback!!
Online Marketing Tools | | MyOwnSEO0 -
Vanity Google+ URL
ha ha this is hysterical: I use an example of a optimization project for local search. It's an marina and in Dutch it is: 'jacht huren near Makkum' which google translate translated to 'rent Yacht near Makkum'. Just try to input this query into google. I'm sometimes scare myself Exact match in English for my set out applied method done in Dutch. This is new because when I set it up I already tested this so it's not luck so to say. And see how the suffix descriptor yacht rental delivers what I promised: marina + home town or rent yacht + marina city. I should have asked more for this:) O yeah it's Alpha Sail that I done it for. The company name for the marina.
Local Listings | | DanielMulderNL0 -
Question Redacted
BTW - that is a pretty innovative idea based on your specific business... it might show you where to market to! Don't discount that value of that. Maybe you could have someone stand out in a costume handing out cards at the "hot" intersections. Just saying... you have to get creative with your marketing.
Online Marketing Tools | | DJ1230