Look of google results

[STF]

Can anyone tell me why some google results show the main page and then a listing of all subsequent pages (i.e. results for SEOMOZ) while others just show the main page with nothing under it. I have two different sites (one personal the other biz) and they both show their search results differently.

Is it something in the site creation or how it is crawled by google?

Thanks.

bKs3C

[USHoleInOne]

What you are referring to are site-links. I find that they appear mainly when searching for a brand name, hence when you searched for SEOMoz, you saw those site-links. But if you searched for "seo", you will notice that they are not as dominant.

Also, they are generated by Google. You can go into webmaster tools to remove them (and kind of strategically select which ones you want to appear) , but you cannot create them yourself.

[STF]

Makes sense. I thought there might be more to it. Thanks for the quick response.