Will loading ads in an iframe increase page response time?

[kbbseo]

We are experiencing slow response time because our pages are ad heavy. If we load ads in an iframe, will the google bots, when indexing the page, count the time it takes for the contact within the iframe to load? Or is that load time separate from the total page response/load time?

[AdoptionHelp]

Before I say that you are correct in your guess, let me preface by saying its probably a bad idea.

You are correct in your guess

From everything I've read Googlebot doesn't count iframe content as part of the page its looking at. However, if your site is bogged down by the amount of ads, chances are you're overloading your pages and getting docked by the post-panda google algorithm. Sites with lots of ads have seen decreasing rankings. Also, putting content in an iframe could be seen as suspicious by Google, further devaluing your site in its eyes. This isn't to say you can't make this happen and still rank in Google, but re-thinking your ad and revenue strategy could be the best long-term bet.