How would you set up campaigns?

[LushDuck]

Hi Guy's,

I have a question about campaigns,

We run a eCommerce website with several categories with sub cats/ i.e.

natural hair care

Natural Shampoo

Natural Conditioner

Natural Treatments

natural Skin Care

etc etc

My question is this... do you use campaigns to separate the sites sections up?  or do you run one campaign, trying to get my head around the best way to target my sections for performance/keywords etc...

Thanks

Daniel

[AnthonyMangia]

I'm a bit iffy on how to answer this, because your question sort of seems like you are talking about PPC campaigns, but the question is posted under Technical SEO.  If you're talking about PPC, these would certainly all have their own Ad Groups.

If you're talking about SEO, on the other hand, things are a bit different.  The way people typically organize their SEO tactics is to do the whole on-site optimization stage first and foremost.  After that, specific link building campaigns would be run for a number of different high-value keywords.

[LushDuck]

Thanks for the reply, my question was related to "how to set up campaigns in SEOMOZ"

you say do the whole site optimization stage first, that's kind of what I am doing.

Thanks

Daniel

[AnthonyMangia]

Ah, gotcha.  Personally, I only have one campaign per client I work on.  I don't have multiple SEOmoz campaigns to focus on different keywords for one website.  I suppose you could organize it that way if you want to, but I think most of us have multiple clients or are working on multiple websites, so our slots are very precious.

[LushDuck]

Thanks for the Answer, that's what I thought that's fine then just wanted to make sure I was on the right track my site is so new it's hard to know what's working and what's not! the only keywords I have in the top 50 are for my domain! just have to sit tight I guess

Thanks

Daniel

[AnthonyMangia]

It is certainly a long process, my friend.  The best advice anybody can give you is to keep your nose to the grindstone, create incredible content, and figure out creative ways to get links from the most authoritative websites in your niche.