How to resolve duplicate content and title errors?

[jannkuzel]

Hello,

I'm new to this resource and SEO. I have taken the time to read other posts but am not entirely sure about the best way to resolve the issues I am experiencing and so am hoping for a helpful hand.

My site diagnostics advise me that most of my errors relate to duplicate content and duplicate page titles. Most of these errors seem to relate to our ecommerce product pages.

A little about us first, we manufacture and retail over the internet our own line of unique products which can only be purchased through our website. So it’s not so important to make our product pages stand out from competitors. An example of one of our product pages can be found here: http://www.nabru.co.uk/product/Sui+2X2+Corner+Sofa

In terms of SEO we are focusing on improving the rankings of our category pages which compete much more with our competitors, but would also like our product pages to be found via a google search for those potential customers that are at the late stage of a buying cycle.

So my question:

Whilst it would be good to add more content to the product pages, user reviews, individual product descriptions etc (and have good intentions to do this over time, which unfortunately is limited) is there an easy way to fix the duplicate content issues, ensure our products can be found and ensure that the main focus is on our category pages?

Many thanks.

[DROIDSTERS]

Sounds like you need to be looking at implementing some canonical tags, here is a blog post from Rand Fishkin when this advancement was made, probably a good starting point to launch your understanding into canonical tags http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps