Launching an infographic as linkbait- best practices.

[MarieHaynes]

Hey guys.  I created my first infographic and I'm hoping it's something that will attract a lot of links.  I just have some questions about the best ways to present the infographic.

Should I post it on a page on my site that has no ads?  no branding?  Or should I go ahead and put it on my site as a regular piece of content (with ads in the sidebars.)

I wondered about doing this:

-Post the infographic as a regular page on my site (with regular ads), but if someone clicks on the infographic it would go to a second page where there is limited branding (or no branding)  and no ads.  The embed code (that other webmasters can grab) would link to this page.  But, this page would have a rel-canonical pointing to the original page.  The idea is that my page on the subject will end up getting a lot of links (albeit processed through a rel-canonical) and webmasters will be more likely to embed or link to my content because it is not littered with ads.

Thoughts?

[EGOL]

Can you place it into the design of your site but limit the number of ads that you have on that page?

There your domain/site gets the branding exposure but the smaller number of ads places greater focus on your content.

When I have something that I think might get some linkbait attention I give it the same ad density that any other page on my site might receive - but I do understand what you are saying.

[MarieHaynes]

I see what you are saying...I can do it...but the page will look naked without ads.  Perhaps I will create some content to go in the ad spots that complements the infographic.

[JamesNorquay]

Hi here is some advice for your info graphics page:

Build the page on your website and have good internal link structure within the website.

• You must use a dedicated page for the infographic.

• Have share buttons on the info graphic page for example Tweet, Stumble, FB Share, Google+

• Have a section below the info graphic where users can copy and paste the info graphic on their own website/blog make sure you have a link back to your site in this code.

In regards to ads I wouldn't reccomend it, yet if you really want put some CPM ads on the side of the info graphic or below it, I wouldn't use ads on a commercial website for info graphics.

[MarieHaynes]

Excellent...this is pretty much what I have done.  TY.  So far, it's really taking off and getting a good number of FB shares and visitors.  Hopefully the links will start to grow as well!

[KeriMorgret]

Hi Dunamis,

Check out the post Justin Briggs made about How to Build Links with infographics. He does talk about the landing page for an infographic, and mentions this in relation to one specific example.

This landing page removes almost all distractions, except for engaging with the content via social or embedding. It links back to the post and the site’s homepage. There is this wonderful share bar at the top, which allows visitors to easily share the graphic. It even sticks at the top as the user scrolls down the page.

If you look at the link for this example, the link goes directly to the infographic with almost nothing else on the page except for social sharing. It does link back to the infographic in the context of a post, where the site looks more like a regular page on the site.

Hope this gives you an idea of how other people balance the layout options you have.