We have one particular blog post that is very popular. How can we direct that traffic to other parts of our website?

[DigitalHills]

We have one post in our blog that receives a large amount of traffic. Does anyone have suggestions on how to get people to click through to other posts and sections of the website? I'd like to learn how to harness that power.

Thanks,

Hill

[Bevelwise]

I would make sure to include anchor text links to related pieces of content or old blog posts that apply to the same subject matter in the body content of the post.  Users are more likely to click on a link in a blog content area then they are to click on other navigation elements.  If there were a desired page on your website you were trying to direct them to specifically then you could use an attractive graphical "call to action" but that doesn't necessarily mean they'll visit the rest of the website fully.

I would be more inclined to see what about that post makes it very popular and play on that again.  Is there a possible follow up post you could do or another post on a similar subject?  As more great content begins to expand on the website and users continue to come they will notice other areas of the website that may also apply to them.

[DigitalHills]

I appreciate your response and insight. It's very helpful.

What makes this particular post so difficult is that it is a random subject that largely has nothing to do with the rest of our site. Which is part of the reason why we're so surprised it is so popular.

It was unexpected, and I'm grateful for the surprise. However, it adds a layer of difficulty to channeling that energy to the rest of the site.

Thanks, again.