Website optimization - highly competitive keyword in german

[augustos]

Hey guys,

this is the website: www.mediavideoconverter.de

We need to optimize this website for a bunch of keywords such as: VIDEO CONVERTER in google.de which is highly competitive and some others for ipad, iphone software's.

Can someone give me a advise where should I start?

I know the design isn't great, unfortunately in this part there is nothing I can do about it.

Thanks in advance

[mosaicpro]

Well your website's main page is made only of links. and images.  So if you want to sell something invest something. Design in my opinion is crucial to make the user feel comfortable and that they are dealing with pros. The design will affect the perception of you user that the software is a poor one.  Add some unique good content... a suggestion is split the banner into image/text.

[Theo-NL]

There is a great resource on the SEOmoz blog about this. It takes you from 'start' to 'finish' regarding the marketing and optimization of a website: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928

Especially since Google Panda takes user experience into account when ranking website, investing in a redesign would be a double-edged sword (as it might increase your rankings and/or your conversion rate).

[mosaicpro]

I agree. Like I said in Rand's article... my job value now has increased dramatically

[augustos]

Thanks guys for the answers, but as I said before, Can't change the design hehehe thanks