What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?

[ToniFarrington-Allthingsweb]

What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?

Will it be hard to get it to rank? Will there be problems with search console?

[GastonRiera]

Hi Toni,

In my websites I've never had any problems to get good rankings, having hosted the site in a completely different country than the targeted country.
Of course, you must take into considerations the response time and how fast/well your pages load in uk with that hosting.
To check that, use GTmetrix.com, it's free and you can set to test it from london, UK.

Best Luck.
GR.

[RobCairns]

Hi Toni,

Hosting location isn't going to play a big role in your rankings. Server stats are going to have more to do with that (i.e. is it shared/private/dedicated etc.). You won't have any difficulties or problems with Search Console.

In terms of rankings, you will have the traditional issues of ranking a subdomain (split link juice, the need for unique content, etc.) but nothing out of the ordinary.

If you are targeting a UK audience, the domain should probably be set up as a .co.uk domain, and you should ensure that you are following SEO best practices in setting it up. You will also want to ensure that you are generating backlinks from UK sites to show relevancy.

If you stick within those guidelines you will be just fine.

Let me know if you have any follow-up questions.

Cheers,

Rob