How to find pages hardest hit

[fertilityhealth]

I have been hearing that panda can penalize a website for low quality pages.  I have run duplicate content check and done my best to go through the whole website.  I hear many people talking about deleting hardest hit pages, or fixing hardest hit pages.

My question is how can I find which pages on our website are hardest hit?  Is there anyway to check a website for pages that might score low.  We do have a ecom section to the website which I am concerned might be considered low quality for each product page.  Any advice would be a great help.

[AlanBleiweiss]

Check out my recent blog post where I share the slide-deck and notes from my presentation at SMX Advanced a couple weeks ago.  I focused on some examples of sites that got hit by Panda and also show ways to combat it.

Essentially if there is almost no unique content compared to other stuff going on for any given page (the ratio of unique content to other elements that repeat across the entire site), that's a big concern.  But there's a lot more.

[fertilityhealth]

Alan,

Thank you very much for forwarding this. So informative.  I do have a few questions.  You talk about Panda loving false patterns.  I am not sure I understand perfectly a false pattern.  Is this the small amount of main content compared to all other links on the main page?

Also I have having a hard time understanding link to root ratio.  Do you have a post or a good reference so I can research this.  I think this is something I have been missing.  I am going back to re-read you post.

Thanks

[AlanBleiweiss]

false patterns are things that don't look like they're natural - so too many links of one type, or many links from a few sources are great examples.  One slide I have lists several key aspects of myopic SEO, including text anorexia (very little unique content on a page), internal link poisoning (too many links all over the site), and other points as well - false patterns are just another issue in the mix.

[AlanBleiweiss]

Link to Root ratio:

If you have 1000 links coming from 10 sites, that's an L2R ratio of 100

If you have 1000 links coming from 100 sites, that's an L2R ratio of 10

The lower the L2R average for any individual keyword phrase, and average across all inbound links, the healthier your inbound link profile.

[fertilityhealth]

Alan,

Thank you very much for helping me clear this up.  Your post and replies are extremely helpful and make it easy for me to understand.  My ranking is back up after I made a few of these types of adjustment, but I am wondering are they any tools to determine if I have any pages that fall into this negative category, or do I just go through them one by one and make my best determination?

[AlanBleiweiss]

I always look for patterns - if I examine X pages and see similar issues, that's a sign that it's a systemic problem.

If you are not familiar enough with your own site to know this already, my best recommendation is to take the time to look.  Learn your own site.  It is very time consuming yet worth every minute.