Same anchor text

[tylerfraser]

I am using the same anchor text on my homepage to go to two different pages. Is this bad?

Thanks

[Getz.pro]

Yes, you are cannibalizing your keyword. Change the keyword to a supporting keyword. It also makes me wonder why you would need to do this? Do you have two pages with the same keyword as the main keyword?

[gfiorelli1]

I agree with Richard... using the same anchor text in two internal links is like saying to the bots that the two linked pages are about the same topic and that the keyword expressing that topic is the same in both pages... so you will have two pages of your site fighting each other.

[Derek_A]

I would say it depends on the number of links you got on that page pointing to your 2 different pages before saying that it's "bad"... But indeed, normally you would want to use an anchor text to point on a page that is in fact related to this specific subject and suppose to have one single page build with the same main keyword.. I would personally vary the anchor text on the same page..

[EGOL]

I also agree.... but take a slightly different view....

You might also be rewarded with #1 and #2.

On a limited extent keyword cannibalization is an opportunity.

So, I don't have a problem with having two, sometimes three pages on one site that target the same keyword.  If that keyword is a money-maker I want to hog two positions in the SERPs.  There are a few keywords where I rank #1, #2, #3, #4 and each of those pages has a different appeal.

I like it and I bet my competitors don't.

[Getz.pro]

I try to use keyword variations in this instance. Allows for broader keyword usage, as well as top rankings.

[SEMPassion]

I Agree with Richard you are cannibalizing your keyword. Use  a variation of the keyword or phrase in the second link.

[Trupanion]

You have a lot of links on all of your homepage.  I wouldn't use the same keyword or variations, but focus on the main keywords, and focus on your link architecture.

[oznappies]

I agree with the above and ensureing unique anchor text and Egol where multiple pages where you can dominate several positions in search is great. We have a main keyword that we target on several pages and use anchor text that includes that word but also targets longer tail variations. e.g. word, phrase with word, elaberate on word.