Can AJAX implementation affect the rankings in Google Panda?

[InformMedia]

Hi there,

I have the following situation with one of our job sites. We migrate the site to a new application, which is better from design point of view and also usability. For this we use a lot AJAX especially in searches. So every time a user is filtering down their search new results will be shown on the page, at the same url and with no page load.

But, having this implementation. affected Bounce rate - which increased from 38% to nearly 60%, PI/visits - which are now half, at 3 and also Avg Time on Site is half that is used to be coming to 2,5 min from nearly 6 min.

From Rand post, it is clearly that the content is very important in Google Panda, and all of these parameters we should consider, as it is telling the quality of the content.

So, my question will be, can this site be hit by Panda updates (maybe later on) because Bounce Rate, PI/Visits and Avg Time on site, decreased in such way?

At the moment we don't measure the Ajax impresion, but as I understood that we can do that though virtual pages in GA, does anyone of you have the experience how to handle this? Won't be this an artificial increase?

Thanks,

Irina

[vishalkhialani]

I don't think ajax used in a search boxx will affect your site

Unless you are using ajax in a module/widget on every page for content and changing that content then maybe but I am not  sure.

As for your other metrics you can use heat maps and surveys to see that.