What factors destroy MOZtrust?

[ShaMenz]

In the process of trying to figure out why a site has suddenly seen a massive fall in traffic and just noticed that MozTrust has suddenly gone to zero - was previously around 2.

Any ideas on factors most likely to result in total loss of MOZtrust for a site?

[AlanBleiweiss]

You may want to read what MOZtrust is all about.  However that would only be a starting point.  Was the majority of traffic you lost within the "high quality" traffic realm?  Or did you lose a proportional amount of conversions (whatever your site deems as someone taking an action you want after they come to the site)?

[ShaMenz]

Thanks Alan,

Pointed me in the right direction - only focusing on the external links.

Turns out a forum was shut down recently which was the source of more than 1200 links (and 1 linking c block, of which there don't seem to be a whole lot). Seems the client has not employed a very diversified linking strategy.

Thanks again,

Have a great night

[AlanBleiweiss]

That's great to hear Sha. Sometimes it's not so easy to figure out the cause, sometimes it's just knowing where to look.

And yes, a 1200 to 1 link to root ratio isn't very healthy at all