Should I repeat keywords at each folder level of my urls?

[evoNick]

Hey Guys,

I'm wondering which URL is preferable when targeting the keyword phrase "ski goggles"

a) http://www.evo.com/shop/ski/ski-goggles.aspx  or

b) http://www.evo.com/shop/ski/goggles.aspx

URL a includes the keyword phrase exactly with a dash but also repeats the word "ski" and feels redundant.  Any research/ testing to support either case?

Thanks a bunch.

Will

[Gyorgy]

I'd use the ski-goggles.aspx because that page is about ski goggles, not any kind of goggles. It's a clear sign about the sort of goggles the page is presenting. Ski category / Ski goggles

A quick search in Google revealed that the 1st SERP shows both solutions:

/ski-goggles/c1000003457/
/ski-goggles.asp
<cite>/ski-goggles/c42/Catalog.aspx
/ski-goggles.htm</cite>

[leadsprofi]

If the "SKI" is a category, than you can divide into subcategories, and each product of goggles would be:

evo.com/shop/ski/goggles/

than under subfolder goggles are listed the products, and than for each product url would be: evo.com/ski/goggles/productID

hope it helps