Rankings are changing all the time

[TeemuKinnunen]

Hi there!

My client has a webpage http://www.finlotto.fi. It's a lottery in the Internet.

We are trying to dominate keyword "lotto". It's a high volume keyword that has over 135 000 local searches (exact) per month.

However, it seems that there aren't much competition out there. We have only one competitor - Veikkaus.fi

The issue:

We usually have first page ranking only for 2 days max, then we got dropped to third page. Two days later we have first page ranking again. Then we got dropped again to third page. This happens all the time.

the odd thing: when we are in the first page, there are a date in the beginning of the META description. When we got dropped to third page, the date disappears.

I know this has something to do with crawling. Can you give me some answers considering this issue? I'd be VERY VERY grateful

BR,

Teemu Kinnunen

[GeorgeDavis]

Hello Teemu,

My guess is that Google sees the "lotto" query as a "QDF" query.  It means that Google associates this keyword with search results that would change from day to day or week to week.  Since lotteries change frequently this seems pretty accurate to me.  It's also why you would see a date next to your meta description when it is ranking high.  Google is saying "Here is some recent content from X date, i'll show this at the top of the SERPS since it's current"

I recommend watching the Whiteboard Friday on QDF, this will give you an idea of why Google is behaving this way and how you can take advantage of it to try and maintain the top positions as often as possible.

Good luck!

[TeemuKinnunen]

Davis,

Thank you very much! Awesome answer from you.

Br,

Teemu Kinnunen