Multiple title and description change is considered spam?

[mosaicpro]

I'm changing title and description several times throught 1-2 months...  will Google penalize me?

I'm worried that testing several title and description ideas would affect the site rankings on google.

Anyone had a problem with that... or can i continue testing as many titles and descriptions as i want?

[ninjamarketer]

Best practice is to add new content and create new title and meta for these pages instead of changing title for the same page constantly.

Changing title too many times in short span can confuse the search spider as title is the first piece of content crawled by spiders. By changing the title too many times you may cause the search spider to think that there is something unnatural about the website.

[wildnerakademie]

Take your time to create realy valuabe titles. Don't mess with titles. And i agree with ninjamarketer: You will need to make enough changes in the content to prove the need of title changes. The meta description has little effect in SEO. But great effect on users. It's ok to change the description in order to achive a higher conversion.

[mosaicpro]

Got it. Thanks for both the good responses.