In Google Adwords, can I create negative dollar-amount keywords?

[strilliams]

example of negative keywords:

-$40 driving lessons

-35 dollar driving lessons

The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad.

Any help will be appreciated!

Matt

[bemcapaz]

I think what you did is the right thing to do already.

As far as I know the way to negative search terms for Google Adwords wold be the - sign followed by the keyword.

But if what you want to know is a way to negative a search by inputing a "black listed" keyword I dont know, lets say, people searching for driving lessos and input the "40" keyword, that search get imediatly black listed no matter the term he was searching for.

Would be a good feature to have

[strilliams]

Hi mate, my problem is that adwords didn't let me enter a numerical value in my keyword list. I've since tried adding numerical/symbolic negative keywords in the negative keyword section and it has worked.

Thanks for your reply though, Matt

[IPIM]

I think you example above is too broad, you should be just negative matching the number, so -$40, -35

By adding the word driving lesson you are also going to miss out on that traffic too.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=67991

[strilliams]

Hi Lee, that's what I've done, the question was rather hurried. I mentioned the driving lesson part only to give some context to my situation.

Needless to say I've sorted things out now but thanks for your input.

[KeriMorgret]

In addition to your direct question, here's some information that could help.

You might experiment with adding words like "cheap" "free" "inexpensive" "online" etc to your negative keywords list, as well as adding all of the states or territories except where you do business.

There are a number of lists of negative keyword ideas to give you some more inspiration, including http://www.komarketingassociates.com/blog/200-plus-negative-keywords-to-consider-for-b2b-ppc/.

[strilliams]

Hi Keri, thank you very much for your response. I already have cheap, free, inexpensive and variations of such negatives, but the link you mentioned has some really useful information.

Thanks a bunch!