Keywords Ranking Secret?

[Milanoocom]

When I searched "long dresses" in Google.com, and found the following page is ranked on top 10

http://www.shopstyle.com/browse?fts=long+summer+dresses

But there is no back link pointing to this page, so why does this company manage to rank high for such a competitive keyword without link building? Any opinions?

[SteveOllington]

There are backlinks, it's just the OSE hasn't picked the site up yet:

http://siteexplorer.search.yahoo.com/uk/siteexplorer/search?p=www.shopstyle.com%2Fbrowse%3Ffts%3Dlong%2Bsummer%2Bdresses&bwm=i&bwmf=u&bwms=p&fr=yfp-t-702&fr2=seo-rd-se

[IPINGlobal54]

If you run the seomoz term target tool on the page it scores very well across the board.

Looking at the title, meta description and page content it appears to be a well optimized page for the term. For it to have no links to it at all would suggest it is a newish page, so it might drop a few pages over the next few days - it's not uncommon for a new, well written page to rank well for a week or so and then drop a little.

[IM_Learner]

Firstly, this page has a PR 2 which clearly explains that this page has backlinks. It only depends upon the tool you are using to view it. Secondly, if you go to the home page and then search "long dresses", you will get the same page which means that this page exists and is in the index of the search engine

[EGOL]

Very few pages rank well for competitive keywords using "secrets".

Sun Tzu, a military philosopher from about 500 BC said... "It is possible to know how to conquer without being able to do it."

The same is true on the web today.  It comes down to a "battle of resources" applied over basic smarts.

[SteveOllington]

Sun Tzu quotes are awesome!

Art of War

[EGOL]

I really enjoy reading his book.  I have it on  my phone and read a chapter whenever I have a few minutes.  I've read it several times and see so many applications of it to SEO and business competition.

[SteveOllington]

Ah I'm afraid I haven't read the whole thing. I have this tendency to only ever read two thirds of any book before starting on the next one... I have a shelf full on partially read books with only a couple completely read. I tell myself that one day I will finish them all but I'm curious to see if that will ever happen.

To Rand and the others credit, the Art of SEO is one of the only ones I've read all of.  I wonder if there's any relation in terms of where he got the title?

[MarieHaynes]

Is he the brother of Shih?

[EGOL]

lol.... NO!