Are there SEO benefits to Flickr?

[DevonIntl]

Recently I keep hearing "Flickr" and "SEO" pop up together. For example, this mashable article said it was good for seo. I don't understand since it's a no follow. Are there seo benefits to using Flickr. Thanks for your help!

[DanDeceuster]

The article says it can contribute to the social signals as well as help in image searches. I'm pretty skeptical myself. I don't use Flickr and don't plan to. I would rather have images on my domain in image search results, and I have plenty of them there without using Flickr. I wouldn't bother personally.

[AaronSchinke]

I would tend to agree. It could help to gain some traffic but the resources would be better served being used towards optimizing on your own site. It probably wouldn't hurt to have your brand in more places though?

No follows do have some positive correlations with rankings. Rand did a good job explaining this in the last White Board Friday video.

[DevonIntl]

Thanks guys! Very helpful!