Site problem

[TomBarker82]

I moved a site earlier on in the year to a better server www.keyrs.co.uk, my main keywords being equity release - equity release calculator  and equity release schemes.

Since this happened the ranking have gone down and the schemes and calculator terms and have hit positions 7-8 when they were 2-3. basically my question is open to all, i am looking to see what the problem is with these pages as it is driving me nuts. All tools on SEO moz show the pages are doing well, however i must be missing something.

Mike

[SteveOllington]

You kept the domain name and all the page URL's the same right?

When you say a "better" server, is it hosted in the UK, and is it a shared server? These things can make a bit of a difference.

Did the rankings drop very soon after the change?

[TomBarker82]

i thought the same but both servers are in the uk, it was shortly after. Our old server was getting slow and site was having issues with speed. I have been doing all standard things, link building, social, updated content but it is having so little difference?

[Entrusteddev]

Hi Mike,

It appears your not on a shared IP, which is good (checked with http://www.axandra.com/free-online-seo-tool/shared-hosting-check.php).

Page Speed shows you could improve the overall speed fairly easily with Gzip or similar and some caching rules, which may be beneficial to the UX and SERPs.

I see your at 3rd position for "Equity release" today, not 7-8. Maybe the drop was a short term fluctuation?

I'd recommend doing some competitive analysis on the competition and identify what they are doing, this allows you to be preventitive with your seo.

Cheers

Aran

[SteveOllington]

Yeah it could just be coincidence and the drop would have happened anyway.

[TomBarker82]

the equity release term was at number 2 and dropped to 3. It was the other 2 that dropped places quickly too 7-8. I was wondering if I had miissed something or if there was something obvious I was missing in regard to these pages, maybe a problem with links or on page factors?

[Entrusteddev]

Speeding the page load time will not do any harm, but for small drops in serps I generally look at carrying out a competitive analysis on the top 5 or top 10 competitors.

[TomBarker82]

Hi Aran,

I have donee this  on the main top 5, most of the results show us ahead I have mainly used the tools in SEO moz ?? but I totally agree with you that the preventitive approach is better, it kind of  all happened at once and now just trying to restore everything.

mike

[Entrusteddev]

I notice the page speed of your equity site was 60/100, a super quick fix for this is Gzip compression in HT Access (if on linux, not so quick on Windows). A little more complex would be caching rules, both will have a great beneficial effect on page speed, and hopefully SERPs too.

Best of luck, just noticed your in Lancaster! just down the road from me in Chorley!