Variations on keywords

[pivotpointsecurity]

This post is deleted!

[AaronSchinke]

I generally go by what is "searched" more, but it is always smart to use the type of language your customers would use in conversation. This will not only help with impressions but click through as well. I would encourage using all the variants throughout the website copy.

[SteveOllington]

It would be a combination of them all.

How much traffic, how competitive, how high conversion rates are.

You need to put a value on each.

You can get an idea of conversion rates (a rough idea) from looking at the CPC... if the costs are high, it's because they convert well

[pivotpointsecurity]

Thank you very much Aaron

[pivotpointsecurity]

Thank you Steve.  We do plan on putting all the variations in the copy as well.

[AaronSchinke]

No problem!