Website Ranking Issue

[EGOL]

"Kitchen Appliances.....  the keyword is extremely competitive.... doing this for around 3 months....  the site is a page rank 2 BTW)... "

This is like attacking the US Navy with a slingshot.

Your competitors, have been out there working (with teams of expert people) for the past ten years and some of them are billion dollar brand names, so it is unlikely that a one-man-band is going to get traction in a couple of months.

I think that you need to ask yourself if you have the resources to compete for fast results in this niche.  I don't think that submitting stuff to article sites is going to be competitive.

Consider making a detailed plan with best-on-the-web content that will enable you to penetrate a specific niche in this broad market.

[Getz.pro]

You really took on the big one huh? This would be a good case to use PPC until you build enough authority to rank. Without actually seeing your efforts, you seem to be doing the right things so time against the 700lb websites is what you need. Time to keep doing what you are doing.

Social networking might give you a quick let up if you can generate some buzz on Facebook, Twitter, Yelp, etc. Find creative ways to market in those niches until you can rank better. I just purchased skydiving tickets through Yelp from their email list.

Keep doing what you are doing, and work the other marketing avenues also.

I hope that helped

[Marcus_Miller]

Whilst this is one hell of a keyword to go after if you have nothing in the first 300 results then there is a chance that you have some kind of penalty or possibly a filter pushing you down the ranks. If it is an ecommerce store and it is using the standard product descriptions which are on several other sites all your efforts may be wasted.

Here is a few things to try:

1. Take some snippets of text from various pages and google them in double quotes. If you get lots of other pages returned and not yours at all, then you have a major problem. If you are returned but just below some other pages then you are likely filtered to some extent as there is nothing unique there.

2. Google some exact title tags and see what is returned. Again, if you don't come up or you come up below other results that are not crazy relevant then you have a problem.

As ever, it's really hard without seeing a URL and you are going after a really general and popular search term that probably converts quite poorly anyway.

You can test the value of this term for your client with some paid search, get 500 clicks to the homepage which I guess is what you are targeting, see how many conversions you generate from that, if it's low, then you maybe wasting your time as top 10 results may be a long way off so you are picking up scraps.

You are probably better off working around the edges and going after some more specific phrases and concentrating on building some content that is useful to the target audience to bring in links & visitors. Combine that with some other marketing activities (social, email list, offline etc) and you should slowly be able to build and reinvest in the site.

Hope it helps, no easy answers I am afraid!
Marcus

[KeriMorgret]

Ryan, were any of these answers a "helpful answer" for you? Do you have further questions? How are things now that you've had some more time with this client?

[Gaveltek-173238]

This blog answers that question, barely  http://gaveltek.com/seoblog/seo/ranking-serp’s-finding-me-experiments-explanations-gaveltek-start-adequately-marketing-web-brand/

[Gaveltek-173238]

It would seem everyone has a similar theme... "Keep pushing on" with the tools available to you on the SEOMOZ site you can quantify any data that is returned. That being said, try long tail keywords such as:

kitchen stoves (brand)

Kitchen equipment (brand)

through the use of good titles and descriptions ( non one cares about meta keywords) you will win. Regarding your linkbuilding, you heart is in the right place, but place your inbound links in more natural places like well ranked blogs, or industry specific review sites. Review sites could really lend a hand in getting your keyword issue licked. Remember, seo is a marathon, not a sprint.  Feel free to contact me, I am always happy to offer reports, etc... to those in need. WE are a community that supports our own.

[jaraca]

I learned a lot with these answers. I consider they are very interesting.
Thank you all for the comments.

[Sjani11]

Still in 2020, we are facing the same issue. I have a charcoal Grill reviews blog that is facing the ranking issues.