''furnace filter'' or ''furnaces filters'' Broad or Exact???

[BigBlaze205]

Those keywords are the one that will bring the most traffics. They are the one I should use, what will be your recommendations for bring more traffic to home page, using furnace filters or furnace filters?

These are the results from Keytools Google:

furnace filter (broad local search local): 12,100

furnace filter (exact mach local search) 390

furnace filters (broad local search): 5,400

furnace filters (exact mach local search): 880

After selecting one keyword, should I optimize one page for the other keyword?

Thank you for your help.

BigBlaze

[itrogers]

I think Google will count both filter and filters as the same search terms as they are just variations of each other. But just to be safe you might consider furnace filter because it has the most volume. Use variations of filter both singular and plural on the visible page. Google does not hold a lot of weight in the variations of these words and will display results accordingly based on relevancy and authority. Focus on getting text links with both variations of the word, you can't go wrong with that. I don't think you will need to choose two separate optimized pages since they are so closely related. I could image there would be a lot of duplicate content issues with that?

[BigBlaze205]

''I could image there would be a lot of duplicate content issues with that?''

I'm not sure what you mean by that? You do have LOTS of duplicate problems. I nee d to think about a new site architecture because we have 3 different options for furnace filters and they come in 50 different sizes, so 150 products_._

for example: 16x25x5 furnace filter is a keyword in the long tail. Should all the furnace filter's sizes optomize?

What do you think?

Have a look, you will see what i'm talking about:

http://www.furnacefilterscanada.com/

Thank you,

BigBlaze

[itrogers]

To clarify- if you have two pages, one optimized for furnace filters and the other optimized for furnace filter, i would imagine you would have a lot of the same content on those pages, not to mention that you would also probably be wasting your time since Google will treat those two keywords the same since they are variants.

To answer your other question: You should probably optimize for those filter sizes also. Thats a great idea for long tail keywords.

Also, when determines whether or not you should optimize for the singular or plural version of the word, optimize it on that page based on what product you are selling. For example, if you are selling a budle of 3 filters, focus on the plural version of the pages, that way users searching for multiple filter packs won't come across a page with just 1 filter. Does that make sense?

[BigBlaze205]

Yes it does.

Thank you for your help and time