Meta Title Keywords and Company name

[pivotpointsecurity]

Currently our meta title says "Network Security Audit | Pivot Point Security" which is pretty broad considering how many services we offer.  In trying to restructure our keywords, marketing and SEO focus, I came up with a new title.  The problem I have is figuring out which keywords to use in the title, and with a company name with 3 words - I am running out of room.

The new title idea is "Information Security Assessments - Penetration Testing | Pivot Point Security"

So my questions are the following.  Do I need to put the company name? Should I choose different keywords?  I'm sort of at a stand still trying to figure out the best possible title since meta keywords or description won't really help ranking.

[itrogers]

I would put your most profitable keywords in the Title, and use meta description and on page (h1, h2, etc) elements to rank for your company name. Also, remember that your domain name (not sure what your is) will also have a good ranking factor if it is your company name.

[pivotpointsecurity]

Our domain name is our company name and we do rank #1 for it.  The issue is we don't rank well for our services (at least not all of them)

So you think removing the company name is ok as long as we use H1 and H2 on the homepage?

[itrogers]

If you are ranking #1 for your company name already and your domain is your company name then i think you might be okay to remove it from the title. You could possibly get away with not even putting it in H1 or h2 or if you are weary of doing that then just combine some keywords with your H1 and h2 and company name. You could also use lower headings tags for your company name and I think you would be fine.

[pivotpointsecurity]

Thank you for your feedback

[CPU]

As mentioned below aim for your main keyphrase at the start of the title where ranking for this keyphrase is your key objective.

Not mentioned is that you should aim to have a unique title on each page and you can focus on and target a different keyphrase per page. Therefore your longer title suggested above could possible be split up and the keywords covered by two separate pages as long as you have separate content for each of them.

Hope this helps.

[pivotpointsecurity]

We do have different titled on each page, which also rank fairly well for each subject.  We plan on improving those after our focus on the homepage.  Thank you for your reply!