Very simple Link question: Ziggy Marley homepage

[Giggy]

Newbie here:

My client is Zion rootswear. They need links, bad.

They have friends in high rank places, this is good.

Ziggy Marley has a link to them on his homepage:

Gear: Zion Rootswear   this takes the user to the website when clicked

QUESTION

Should I have the ziggy team change it to www.zionrootswear.com?

Ill assume this is obvious, yes they should....more juice...right? I need an expert opinion.

Thanks Mozzers.

[Tompt]

You want the anchor text to be your keywords, simple as that. Failing that Zion Rootswear is nice because it could help indicate that it's a brand. Using the url as anchor text is close to being your last option.

Hope that helps.

[Giggy]

So, Tompt

You are saying I should replace the URL zionrootswear.com to "Bob Marley Tees and accessories"?

Dont use the URL, use Keywords?

(newbie)

Please see JPG I am going to forward to the Bob Marley webmaster....

Should I change this as well?  I think u r right, I should...

Tell me if i should do the same. Thanks Brother!

fb5Fj fb5Fj.jpg

[Tompt]

Bob Marley Tees and accessories sounds good, but failing that (if there are space issues) Bob Marley Tees would work well.

As for the image, yes put those urls behind appropriate text, it's by far the better option. URLs by themselves pass on only a limited amount of information, the anchor text reinforces that considerably.

Everyone starts somewhere.

[Giggy]

Thanks Friend!

[CPU]

Try and make sure the link isn't a nofollow link too.

[Giggy]

Hey Lewis,

(Newbie here)

Here it is in it's current state:

http://www.bobmarley.com/marley_shop.php#bmm

the text in the middle is:

Official Bob Marley Merch: Zion Rootswear

Right Now, it is a nofollow, correct?

So If I make the change it should still be a no follow, right?

Thanks so much for clarification, Lewis.

WAIT! I THINK I KNOW:

Zion Rootswear

If the developer places a nofollow tag, then it is useless, correct?

Sorry to keep editing my question, Lewis. As it stands now the text that links to my customer is "official Bob Marley Merch: Zion Rootswear"

The code is this:

Official Bob Marley Merch: Zion Rootswear

I do not see a no follow here, but...is the code ok here? I think it is, you can weigh in...if u have time. Thanks.

[Tompt]

I hope Lewis doesn't mind my replying. You've sort of hit the nail on the head, a nofollow link looks exactly like that first bob marley link yes. That rel="nofollow" is the key.

It's not totally useless though, it does have substantially less value, but a search engine will still follow the link, it just doesn't apply the same metrics and credit it would to a normal link.

A nofollow from a reputable source is worth having, even if it's not ideal.

The link from Ziggy Marley is a nice follow link and should be very helpful.

Tom

[KeriMorgret]

And a user's money still spends the same on the site, whether or not they came through a link that is or is not followed. Sure, would be great to have it followed, but I'd much rather have the link there and it be nofollowed than to have no link at all.