Facebook Page vs. regular website

[fideaux64]

Thought experiment... All other things being equal (content, inbound links, etc), which will rank better: a Facebook Page or a regular website?  Why?

[alfredopalconit]

facebook page. facebook pages are most likely mentioned on sites and social network  than a regular website. like follow me on Facebook links.

[Dan-Petrovic]

Your own domain will naturally rank better for branded search.

[randfish]

It really depends on the situation. If you've got a Facebook page that can get an extremely high number of likes/shares, but the webpage/domain version of that same page couldn't earn similar quantities of links/social mentions, it's possible the Facebook page would outperform. That said, due to the limitations and restrictions of the Facebook platform, and because it's a property someone else owns and controls (Facebook), I'd never go that route by default unless I knew it was a very specific, short term campaign.

[Dan-Petrovic]

Sounds like my next test. Exact match brand domain (no great links, indexed) VS linked up and shared FB page.

Now back to my Tai Mai

[IM_Learner]

Obviously the domain name will rank better if everything is equal as it will have better authority. I totally agree with Rand's view and came across similar question last week. The user asked whether he should host his site on a domain or a Facebook page.

[KeriMorgret]

Sounds like the start of a great YOUmoz post!

[Dan-Petrovic]

And here's the experiment: http://www.seomoz.org/q/experiment-facebook-page-vs-branded-domain