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    4. Why isn't my Domain Authority much higher than my competitors'?

    Why isn't my Domain Authority much higher than my competitors'?

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    • trbaldwin
      trbaldwin last edited by

      Looking at the Competitive Link Analysis report shows my domain outperforming my competitors on Domain MozRank, Domain MozTrust, total links, linking root domains, followed linking root domains, and linking c-blocks. But Domain Authority scores are very similar across all four sites with one competitor actually scoring higher than my domain.

      How should I unpick this result? I'm assuming that there must a problem with my link profile. Is that a valid assumption?

      Thanks, Tom

      fc7Ez.png

      1 Reply Last reply Reply Quote 0
      • DavidKauzlaric
        DavidKauzlaric last edited by

        While I don't have specifics, your competitors site may have fewer links but they may be more authoritative. Run your competitor through www.opensiteexplorer.org -- look at his top 25 links vs yours, chances are, he has more authoritative links. That is usually the case, in my experience.

        trbaldwin 1 Reply Last reply Reply Quote 0
        • trbaldwin
          trbaldwin @DavidKauzlaric last edited by

          Thanks David, I thought that if my competitors' links were more authoritative it would have also shown in Domain MozRank, Domain MozTrust, but perhaps not. Will have a closer look.

          Tom

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