Selling same procucts from more than one website

[Jvalops]

I would like to know whether it's ok to sell same products from 2-3 websites. Design and URL structure will be different but same e-commerce platform. Would google penalise or drop the rankings, etc.

How google deall with this sort of thing?

If problem arises how can we get around it?

Thanks

[CPU]

In theory I wouldn't expect it to be an issue that the same products are being sold but you may wish to ensure that the text content varies. If you look at it from Google point of view is it worth them showing all three sites if the user will only find the same information.

Not sure of the advantages that you see by this approach. Having to set up and monitor 3 sites instead of one and having potential inbound links (hugely important to SEO) split between 3 sites makes me think that you would be better off with the one site.

[TellThemEverything]

I've toyed with this a number of times - and always stayed with growing and improving a single site. By splitting your focus amongst numerous sites I think you will get worse results - you'll have to build links to multiple domains instead of just one - with one site each link you get benefits the whole site! You're also running the risk of google filtering out some sites from the SERPs - especially if running from very similar or identical IP addresses.

Overall, it's something I'd discourage - even though I know you are thinking "better focus, smaller niche, more targeted" etc.. I know, I've been there

[A_Q]

I agree with the other two response - why have 3 sites selling the same product?

This problem isn't new though. Many big sites have the same problem where they sell the same product as many of their competitors.

You should be fine as long as you make each page different to the others. Amazon got around this by giving users the ability to write reviews of the products, which ensured that each page had unique user generated content on the pages and was therefore useful for Google.

If you can, stick to one site.