Organizing Website Content

[APICDA]

Hey everyone!

I am looking for some opinions on organizing website content. Here are two thoughts.  I am open to alternative suggestions as well.  Thanks for any consideration in this matter!

**Aviation Supply Store   Thought A  **

**Helicopters                                          Airplanes                                 Rockets   **

Helicopter engines                     Airplane engines                              Rocket engines

Helicopter Fuels                          Airplane Fuels                                  Rocket fuels

Helicopter Accessories               Airplane Accessories                  Rocket Accessories

Aviation Supply Store  Thought B

Engines                               Fuels                                  Accessories

Helicopter Engines            Helicopter Fuels           Helicopter Accessories

Airplane Engines                Airplane Fuels               Airplane Accessories

Rocket Engines                    Rocket Fuels                 Rocket Accessories

I simply chose aviation as an example.  I'm just having difficulty deciding on how best to catagorize.

Thank You!

[Mark_Jay_Apsey_Jr.]

Quilbur-     You always want to categorize by the most specific heading......this will always help you in both paid and organic search results.......

Airplane, helicopter and rocket are much more specific search headings....then your subheadings of engines, fuels and accessories make more sense as secondary keywords........

Hope this helps.

Mark

[MargaritaS]

Hi Quilbur,

Honestly, the best suggestion I have for you is to do some keyword research and get a sense of how your target audience is searching for the content you have. I think that will be the most useful way of doing it. Also, assess if there's some overlap on the content you have. Would you be duplicating content if you talk about "helicopter fuels" and "airplane fuels"?

Hope this helps!

MS

[brandonjschwartz]

Agree with the suggestion about doing keyword research. Assuming that checks out for you, why not categorize according to both ideas? Have the largest volume categories at the top, say thought A, and do the thought B categories in a sidebar?

[APICDA]

Hi Mark, thanks for the reply.  I was thinking the same thing; although I was also worried a bit about duplicate content issues as Margarita S has mentioned.  Titles and Headings could be fairly similar excluding the aircraft type.  Could this be a duplicate content issue?

[APICDA]

I am wondering about the possibility of duplicate content as well.  In terms of key word research.  They are all pretty strong.  Hmmm, I am going to be giving it more thought for now.  Thanks again.

[APICDA]

Boomajoom,   I like that idea.  Space is a little bit of an issue right now, but I will keep that thought around for a while.  Thank you!