The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Link Building
    4. Does the url text count as anchor text in google's algo?

    Does the url text count as anchor text in google's algo?

    Link Building
    4 2 915
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • adriandg
      adriandg last edited by

      I always try to strive for getting good anchortext in links that people link to my sites with, but sometimes they are not very web savvy, or just plain not willing to format the link the way i want it and we end up with links that use the URL as the anchortext.

      My question is, if i format a url such that it has keywords in it, and when someone makes a link like this:

      http://www.storwell.com/self-storage-toronto-bursary-application-form.php

      does google consider the words: storwell, self, storage, toronto, bursary, application & form as the anchor text?

      1 Reply Last reply Reply Quote 0
      • 13375auc3
        13375auc3 last edited by

        Google does put some weight on domain names in the SERPs, so I don't see why it wouldn't take the URL text into consideration when applying the algorithm.

        adriandg 1 Reply Last reply Reply Quote -1
        • adriandg
          adriandg @13375auc3 last edited by

          not what i ment at all. i think perhaps i wasn't clear enough.

          I realize that google puts weight on domains and urls, but what i wanted to know was an entirely seperate question to that.  I am talking about link juice being passed and the associated anchor text.

          13375auc3 1 Reply Last reply Reply Quote 0
          • 13375auc3
            13375auc3 @adriandg last edited by

            Yes, link juice will be passed to a URL link, as it is commonly used across the web and is evidenced in many sites that have this type of inbound link. Sorry I couldn't be more clearer.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • What's the difference between these 2 url's in wordpress
              Roman-Delcarmen
              Roman-Delcarmen
              0
              3
              68

            • Spam sites republish a article with 'money keyword' anchor text and causing a pentalty.. how to prevent.
              LoganRay
              LoganRay
              0
              2
              58

            • Linkbuild on 'new' or 'old' url?
              ZoeRigley
              ZoeRigley
              0
              2
              92

            • Second anchor text on page. Does it count?
              emerald
              emerald
              1
              5
              169

            • What is the importance of root domains linking to your website in Google's rankings? I notice our competition has a much higher number on keywords I'm analyzing. Thank you!
              mjfinet
              mjfinet
              0
              3
              100

            • Shortened url vs. anchor text
              izaiasalmeida
              izaiasalmeida
              0
              3
              546

            • Multiple KW's , on-page and anchor text
              ShaneO
              ShaneO
              0
              4
              1.0k

            • Where's MY SEO DVD'S
              joemas99
              joemas99
              0
              5
              1.2k

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy