Buying Branded URL's

[TP_Marketing]

Hello

A competitor of mine has a bunch of branded terms that they purchased, with backlinks point to their main site, is there a specific reason they do this? If I analyze the links on the "branded url" theres it has very little juice/authority? Is it worth it to do this?

ex  www.siteCOUPON.com.

or www.mainsite.biz

I have a .ca and something similar to our site re-directing through register.com in Iframe. But would they just be using those terms because it has high search volume? Would this help me in anyway?

Thank you!

[blueSummit]

Seems they just like to go for the "Google says in their updates that Brand is important" approach; likely that they want to balance strong shorthead linkbuilding with a bunch of branded backlinks - that sometimes does work quite nice

[TP_Marketing]

Do "Branded" urls work the same way as exact match url's in google eyes? Is there any harm in doing this myself? What would be the easiest way to setup a single page, have somone host it, and have re-direct link to my homepage or inner pages?

Thanks!!