Have I found gold ... or fools gold?

[Giggy]

Hey Mozzers,

I am going to suggest to my customer that they pull some big stings in order to make a change to a partners website. I am thinking this change will affect my customers rank in a BIG way....but i am not sure...see image, it tells the short story. I appreciate it...from a newbie

x8a98.jpg

[adriandg]

You might get a small boost in keyword specific SERPS, but i would word it differently perhaps, is your target audience searching for exactly that "official bob marley merch" ?  Maybe it would be better to start the link out with "bob marley merch ..." as the order of the keywords makes a difference, you want to rank well for bob marley more than you want to rank well for official.