12-pack Now a 6-pack?

[Dr-Pete]

Google just announced the new 12-pack site-links 2 weeks ago, and now it looks like they're testing some changes that restrict it to a 6-pack. Are others seeing this? Has anyone seen an official report (Google blogs or major search site)? Is this an homage to beer or abs?

[KeriMorgret]

I looked at the examples used in their blog post about the 12-pack sitelinks, and those examples are now only showing six results. With half a dozen queries on brand names, I couldn't find a single instance of a 12-pack result.

[DROIDSTERS]

Hi, I'm from South Africa, and we are seeing the 6 pack result on all branded search too.

[StalkerB]

I've got a six pack in real life.

Shame it's 2 litre (70oz) bottles. Fat fat.

Anyway, yeah, I only see 6 packs now too. Sites that had 12, 10 and 8 are all reduced to 6 when I search.

Fairly happy with that to be honest and it was too much real estate.

UK for reference.

[gfiorelli1]

Hi Peter,

right now I see only Six Pack both (see image for example) in google.com/.it/.es

But I swear I saw also a classic 1 sitelink yesterday, even though with the six pack format (no image, sorry)

g8D5m

[evolvingSEO]

Hey Pete

I'm seeing 6-pack also.

At the SEMNE (searche engine marketing new england) event the other night, Jordan Rost from Google did the presentation, and he said that as far as he knew the 12 pack has always just been a test, and he wouldn't be surprised if it went away or changed somehow.

-Dan

[Dr-Pete]

It's interesting, because they made such a big announcement about it, and it had been in testing prior to that. I think they may have had more backlash than expected - on many screens, the #1 spot was taking up most of the real estate.

[evolvingSEO]

I know, it seemed odd to me that after they had been up for a few weeks (and apparently for everyone, not just certain people's serp's) that he would say it was "still a test".  He himself even said he thought Google was overdoing it a bit because of how much space it took up.