Have you seen a correlation in between running a PPC campaing and increased SEO ranking for a new site (< 3 months old)?

[OlivierChateau]

I have read many conflicting articles on this topic. I understand that running a PPC campaign at a launch phase of a site can get a lot of insights such as exact traffic patterns etc. But the question is: is there a correlation or not with increased rankings position for new site as search engine are forced to crawled that given landing page to give your ad a score? Thanks in advance for your answers and opinion

[DiamondJewelryEmpire]

Official Google response is NO. PageRank has nothing to do with traffic it's all about links.

[OlivierChateau]

Thanks for your reply, but one could assume that if your CPC ads are getting 20% CTR and therefore get expose to a lot more people then you acquire links a lot faster and get higher page rank faster as well. Makes sense?

[damionbrown]

In theory that's possible, but it's a bit of a stretch to call it a "correlation".

It's like spending $100,000 advertising on the side of every bus in your city. Chances are you'll get coverage and some of that coverage will be a link, but it's not to say that there's any causal relationship between advertising on buses and improving the rank of your website.