PPC ad guidelines?

[DanDeceuster]

I learned Google PPC years ago and got certified by Google. Back then and for a long time since I know it was best practice to capitalize words in your domain name. I know Google no longer does this and that words in your domain name of your ad are now all lowercase.

I hear recommendations and see them practice that adding keywords in a directory are a good way to still get capitalized words in your ad. When I learned PPC, I was told your display URL and your destination URL had to match. Now I'm seeing ads where that is not the case.

If I have an ad that takes someone to my homepage of a coupon site, can I have a display URL that says:

mysite.com/Coupons

Even if the destination URL is just mysite.com ? I'm seeing conflicting things online and it's hard because I don't know what the current guidelines are after this change.

[MartinOddy]

You're right, it's got to match, but it's not quite as strict as you fear.

"Please be sure that your display URL accurately represents your destination URL, the page within your site to which users are taken via your ad. The display URL should have the same domain (such as example.com) as your landing page."

So you're unlikely to have problems by adding the /Coupons suffix to the display URL, particularly as your site is a coupon site and is, therefore, in line with what a user clicking such an advert would expect.

[DavidKonigsberg]

"The display URL should have the same domain (such as example.com) as your landing page.""

Doamin -not actual page

The part google cares about is mysite.com after the / you can write anything you want people even do coupon.mysite.com -