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    4. Has anyone found a way to get site links in the SERPs?

    Has anyone found a way to get site links in the SERPs?

    Intermediate & Advanced SEO
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    • Dan-Petrovic
      Dan-Petrovic last edited by

      1. Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
      2. Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.

      If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.

      CraigAddyman 1 Reply Last reply Reply Quote 1
      • CraigAddyman
        CraigAddyman @Dan-Petrovic last edited by

        Why remove them? surely it's better to have them then not.

        Dan-Petrovic CraigAddyman 2 Replies Last reply Reply Quote 0
        • Dan-Petrovic
          Dan-Petrovic @CraigAddyman last edited by

          Conversion optimisation.

          Our Current Sitelinks:
          SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQ

          Our Past Sitelinks:
          SEO Services
          SEO Packages
          About Us
          Contact Us
          Advanced SEO Topics
          Link Building
          Me Nofollow! Blekko Search Engine

          Removal of: the two above introduced two new sitelinks which were much more relevant.

          1 Reply Last reply Reply Quote 1
          • CraigAddyman
            CraigAddyman @CraigAddyman last edited by

            Ah ok, makes sense now

            1 Reply Last reply Reply Quote 0
            • stevewiideman
              stevewiideman last edited by

              There's actually two opportunities here:

              1. Paid Site Links
              2. Organic Site Links

              Paid Site Links

              This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).

              Organic Site Links

              Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:

              • Keep the main navigation on the website short, sweet and explicit
              • Match your anchor text to the page title and heading (h1) as close as possible
              • Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
              • Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
              • Include awesome link bait on those pages
              • Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
              • Analyze your Internal Links and keywords using Google Webmaster Tools
              • Hold your breath, check back in 2-3 weeks

              Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.

              1 Reply Last reply Reply Quote 9
              • eyepaq
                eyepaq last edited by

                Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?

                (more or less - from x to y)

                elephantseo 1 Reply Last reply Reply Quote 0
                • elephantseo
                  elephantseo last edited by

                  One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.

                  Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.

                  1 Reply Last reply Reply Quote 3
                  • elephantseo
                    elephantseo @eyepaq last edited by

                    I have a site with DA of 41 and another with a DA of 30 that both have sitelinks

                    Guest 1 Reply Last reply Reply Quote 0
                    • Guest
                      Guest last edited by

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                      • Guest
                        Guest @elephantseo last edited by

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                        • jaraca
                          jaraca last edited by

                          Awesome! Great knowledge. Thanks you all!

                          1 Reply Last reply Reply Quote 0
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