The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Has anyone found a way to get site links in the SERPs?

    Has anyone found a way to get site links in the SERPs?

    Intermediate & Advanced SEO
    16 10 5.6k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • CraigAddyman
      CraigAddyman @stukerr last edited by

      Thanks all of you. Not really the answers I was looking for but now I know what to work on cheers!

      1 Reply Last reply Reply Quote 0
      • Dan-Petrovic
        Dan-Petrovic last edited by

        1. Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
        2. Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.

        If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.

        CraigAddyman 1 Reply Last reply Reply Quote 1
        • CraigAddyman
          CraigAddyman @Dan-Petrovic last edited by

          Why remove them? surely it's better to have them then not.

          Dan-Petrovic CraigAddyman 2 Replies Last reply Reply Quote 0
          • Dan-Petrovic
            Dan-Petrovic @CraigAddyman last edited by

            Conversion optimisation.

            Our Current Sitelinks:
            SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQ

            Our Past Sitelinks:
            SEO Services
            SEO Packages
            About Us
            Contact Us
            Advanced SEO Topics
            Link Building
            Me Nofollow! Blekko Search Engine

            Removal of: the two above introduced two new sitelinks which were much more relevant.

            1 Reply Last reply Reply Quote 1
            • CraigAddyman
              CraigAddyman @CraigAddyman last edited by

              Ah ok, makes sense now

              1 Reply Last reply Reply Quote 0
              • stevewiideman
                stevewiideman last edited by

                There's actually two opportunities here:

                1. Paid Site Links
                2. Organic Site Links

                Paid Site Links

                This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).

                Organic Site Links

                Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:

                • Keep the main navigation on the website short, sweet and explicit
                • Match your anchor text to the page title and heading (h1) as close as possible
                • Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
                • Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
                • Include awesome link bait on those pages
                • Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
                • Analyze your Internal Links and keywords using Google Webmaster Tools
                • Hold your breath, check back in 2-3 weeks

                Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.

                1 Reply Last reply Reply Quote 9
                • eyepaq
                  eyepaq last edited by

                  Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?

                  (more or less - from x to y)

                  elephantseo 1 Reply Last reply Reply Quote 0
                  • elephantseo
                    elephantseo last edited by

                    One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.

                    Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.

                    1 Reply Last reply Reply Quote 3
                    • elephantseo
                      elephantseo @eyepaq last edited by

                      I have a site with DA of 41 and another with a DA of 30 that both have sitelinks

                      Guest 1 Reply Last reply Reply Quote 0
                      • Guest
                        Guest last edited by

                        This post is deleted!
                        1 Reply Last reply Reply Quote 0
                        • Guest
                          Guest @elephantseo last edited by

                          This post is deleted!
                          1 Reply Last reply Reply Quote 0
                          • jaraca
                            jaraca last edited by

                            Awesome! Great knowledge. Thanks you all!

                            1 Reply Last reply Reply Quote 0
                            • 1 / 1
                            • First post
                              Last post
                            • What's the best way of crawling my entire site to get a list of NoFollow links?
                              NamaSEO1
                              NamaSEO1
                              0
                              6
                              136

                            • Benefit of getting more then one link from a site?
                              Roman-Delcarmen
                              Roman-Delcarmen
                              0
                              4
                              73

                            • In Google Search Results ....Is it a site link or what? How to get this?
                              MikeRoberts
                              MikeRoberts
                              0
                              4
                              80

                            • Viewing search results for 'We possibly have internal links that link to 404 pages. What is the most efficient way to check our sites internal links?
                              andyheath
                              andyheath
                              0
                              3
                              160

                            • Linking to one of my own sites, from my site
                              EricaMcGillivray
                              EricaMcGillivray
                              0
                              3
                              178

                            • Spammy sites that link to a site
                              Ray-pp
                              Ray-pp
                              0
                              2
                              58

                            • One Way Links vs Two Way Links
                              irvingw
                              irvingw
                              0
                              4
                              3.4k

                            • Getting Google to Correct a Misspelled Site Link...Help!
                              TECHeGO
                              TECHeGO
                              0
                              4
                              1.2k

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            • Digital Marketers
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • Local Citation Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Moz logo
                            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy