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    4. What should be the ratio between Follow and NoFollow links

    What should be the ratio between Follow and NoFollow links

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    • Diegoauer
      Diegoauer last edited by

      This post is deleted!
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      • Paddy_Moogan
        Paddy_Moogan last edited by

        Hi there,

        Thanks for the question.

        The first thing to mention is that there won't ever be a "right" answer to this. The proportion of follow to nofollow links will differ for every website and it's not something that you should worry loads about. There are also benefits to nofollow links such as the traffic they can send to your website, so they can have value. Google can also use nofollow links as a "hint" in rankings which changed in 2019.

        You also need to consider the quality of links. It's better to have a small number of high quality, relevant links than a high number of low quality ones, even if this means that you have far more follow than nofollow links. So my core advice would be to focus on quality first.

        With that said, typically I see website link profiles have anywhere between 10-20% of their links marked as nofollow. Now, this isn't a right answer for you, but it may give you a rough idea of what the case typically is. You can also look at other websites in your industry to see where they sit and get a feel for what's normal in your industry.

        Again though, I wouldn't worry too much about the proportions, focus on the quality first.

        I hope that helps!

        Paddy

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