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    4. Special Characters in Negative Keywords in Ads

    Special Characters in Negative Keywords in Ads

    Paid Search Marketing
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    • DmitriiK
      DmitriiK last edited by

      Howdy, fellow mozzers,

      I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA)

      It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely.

      I did some tests, it seems that in Google Ads that is not happening.

      Does anyone have an idea if this is normal behavior? I have never seen this before.

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