Content suggestions

[seoanalytics]

Hello,

I am looking at the content suggestions in the page optimisation section  and was wondering why the system says that some pages cover some topics and some don't cover it ? Is it based on finding "noun phrases" that co-occurre  (twice the same one) ? or "noun phrases" that are used in the same context (even though they are different) ?

Thank you,

[samantha.chapman]

Hi there!

Sam from Moz's Help Team  here!

So, Content Suggestions aren't based on either of these  - they're just topics that we've seen used on pages that are ranking well for the keyword that you queried. If you're looking to help a particular piece of content rank well, they are topics that you may consider including. The idea is that the topic content may be helping those pages rank if they're a relevant and useful.

For example, here is a report from the keyword "seo" - pages who rank well for "seo" are also talking about '"search console", "seo keywords", "seo agency", among other things. This area can be used as ideas for content generation - for example, in a new blog article on my SEO site I might want to talk about Google's Search Console, keyword research, agency topics, etc, as it would seem that searchers are finding this topics relevant and useful.

You can read more about Page Optimization and Content Suggestions here: https://moz.com/help/guides/moz-pro-overview/on-page-optimization

Let me know if I can help with anything else!