Multiregional SEO - different website designs

[SEOCT]

Hello, when it comes to location & language targeting, is it possible to have different website page designs for their respective regions?

So let's say we have one design for www.example.com/product-1 and a completely different design for www.example.com/us/product-1?

Our branding is different for the US so would ideally like to use specific US designs for US pages.

Thanks,

[GastonRiera]

Hi SEOCT!

It's completely fine to have different website designs for different regions.
You have to be sure that the content is targeted to the selected country and that you've set the correct configuration of hreflangs.

When it comes to hreflangs, remember that it has to have a self-referential tag too.
For some further information:
Tell Google about localized versions of your page - Google Search Console help

These resources always come handy in cases like this:
Hreflang generator - Aleyda Solis International SEO - Moz Learning Center The Guide to International Website Expansion: Hreflang, ccTLDs, & More! - Moz Blog The International SEO Checklist - Moz Blog

Best luck.
Hope it helps.
Gaston