Changing Permalink/ Structure to introduce woo commerce
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Advise needed please
We have rankings coming along nicely with a website that uses page content but we now need to start online shopping with woo commerce
The url structure has always been a bit of a mess, but its quite in depth
We are looking to move small paragraphs about each product cat (formerly put on Pages) information into the Product Category and then the Product information into the product page and redirect the old urls to the new urls.
It would mean updating the permalinks also -
My concern if there is less leverage with product categories - do these rank just as well as pages, are we going to see our rankings change dramatically in doing so?
Added to that - is it best doing this change gradually or all at once (like staging site to get the set up ready) and then pushing live
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Hey!
I've worked with Woocommerce a bit and share your concerns a bit. We customized the code of woo commerce somewhat to be able to add more copy below the product description and call to action to buy the product to help with SEO. If you have the means to do that, I would recommend it (especially with categories). I would do it gradually to test how the pages perform before shifting everything over.