Ogranization Schema/Microformat for a content/brand website | Travel

[ds9.tech]

Hi,

One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

[Roman-Delcarmen]

Implement schemas certainly can help you to gain some visibility but there are many factors to keep in mind if you go to the site https://schema.org/ you will notice that there tons of options. So not all the schemas available are supported by Google. In Fact, in your case, you should focus on schemas supported by Google, Facebook, Pinterest etc.

Here you can find more information about the schemas supported by Google and Facebook

• https://developers.google.com/search/docs/guides/mark-up-content
• https://www.facebook.com/business/help/1175004275966513

So if you are working on a travel agency these are some schemas available for your content

• Local Business
• Articles
• Reviews

Also, there are schemas for the business info such as

• logo
• contact info
• location
• social profiles