Max number of results from domain on a SERP

[ryanwats]

I have read in many places that the maximum number of results that will be displayed on the SERP from a domain or subdomain is 2.  Is this still the case?  I have seen many instances where there are well more than 2 results from a domain displaying on the SERP.  For example, search 'cvs pharmacy' on Google. There are 7 results from the cvs.com domain. Is it the case that the search engines will display more if it's a branded search?

[EGOL]

It does not need to be a branded search.  We have #1 through #4 for two and three word queries - not branded at all.

[ryanwats]

Thanks. Our site has similar rankings for some queries as well.  Is this a change with the engines that has occurred recently?  I've read articles on SEO Moz that say the max is 2 and have also been told the same from our agency.

[EGOL]

I have been seeing this since mid-2010.

[ryanwats]

Also, there was an article from 2009 that said one of the reasons you might want to set up a microsite under a subdomain instead of a subdirectory is if you wanted to dominate the entire SERP with your company's page.  This assume that a single domain or subdomain could rank two pages on the SERP.  If this is true, this makes using subdomains for microsites even less desirable, correct?

[KeriMorgret]

It was two a long time ago, but not recently. If you PM me the articles, I'll pass them along to the team and flag them for possible updating.